Three weeks ago I went to a zombie/vampire film festival. Among the sponsors was PopCap Games and this advertisement began the short film block:
I typically ignore video game advertisements, but this one took me to awareness, then interest, and ultimately action once I tried the free demo a few days later. I enjoyed it so much I bought it once and then again as a gift. PopCap used an excellent mix of humor, gameplay exhibition and target-specific advertising here that really worked. It doesn't hurt either that they have a history of fun/addictive games to garnish their reputation. Plants vs Zombies is no different in this respect. I feel compelled to warn you not to try the free demo until after finals week. You can also make a "zombatar!" on their website.
Waffling in THREE dimensions.
Monday, June 01, 2009
Hungry for Grains
See Also:
advertising,
video games,
zombies
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment