This is a super bowl ad from 2007 which I took a particular liking to. Interesting about this video is that its upload date on YouTube actually predates the game, the expected premier of most of the year’s cutting-edge advertising. Due to cost and time restrictions, the ad is only thirty seconds, but an expanded music video was created that may be viewed here. I recommend viewing this version as it more fully lists the features and benefits of the product. The song is a logical extension of the typical jingle and, I would contend, even more memorable (and an incredibly persistent earworm). The Free Credit Report songs are an excellent recent example of this as songs can be used almost equally well on radio and television spots. Although it probably wasn't necessary to create the longer video, but I suspect Garmin (as many gadget companies do) has a devoted and technology-oriented fan base which would enjoy it and the accompanying interactive features that can be found on their company blog where this advertisement is featured with trivia contests, behind-the-scenes and in-character interviews, and even a MySpace page for Garmin Man. It tells a creative narrative drawing on the Japanese giant monster/hero concept allegorizing the frustration of using conventional maps with the utility of a GPS system. And it rocks pretty hard.
Waffling in THREE dimensions.
Friday, April 17, 2009
Thursday, April 16, 2009
This is all I could think about during my physics class last week.
This week has been busy, which creates time for procrastination, which means a blog post. I haven't written anything of substance for a time.
Spring break was horrible in the best way imaginable. It would have been a failure, and it was, but I found it comically so, which was (a bit) redeeming. I feel I can cross road-trip off my pitiful list of life achievements. I think it could make for a darkly funny anecdote, but I'm not sure how to approach it yet. If I had to pick one highlight right now... perhaps the doll barber salon at the American Girl Store? And they have tea parties! Delightful!
I'm taking an advertising class right now that I am loving so far. There is a class blog where we are to submit and comment on various advertisements. I haven't decided what my particular advert will be yet. I have at least fifteen ads favorited on youtube, so I'm not at a loss for substance, especially if public service announcements or political campaign advertisements qualify. I think writing about a guerrilla marketing campaign might be interesting, but I may save it for a midterm or whatnot. The most fun, however, is an "idea book." It's like getting a grade for doodling! I've been recording some of my "more interesting" ideas for sometime now, and its strange having to turn them in, but I hope they enjoy reading it.
Alas, I am sad I cannot attend the Spinal Tap concert this weekend, although it's titled "unwigged and unplugged," which loses half the fun.
In conclusion: I really like it when things are proclaimed as allies. Sometimes when things are BFF's that is OK too.
at 9:24 AM
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